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$39.31
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$25.24
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$28.76
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$109.47 - $133.73
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$52.26
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$111.54
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$108.40
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$174.95
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$172.03
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$115.12
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$130.28
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$127.14
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$26.05
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$25.78
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$35.97 - $36.67
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$39.12 - $42.13
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$35.51 - $36.64
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MOST HEARTED
Everyone's Crushing on these {& now you can share the looks you're loving}
Veloura Hair
Urban Crown
A premium men’s fashion brand focused on luxury hoodies and modern streetwear. We blend high-quality fabrics with bold urban design to create pieces that deliver comfort, confidence, and style. Built for men who move with purpose, Urban Crown represents power, prestige, and everyday luxury.
URBAN WOLF
A modern men’s jacket built for the streets.
Bold, rugged, and confident, it blends sharp urban style with everyday comfort. Designed for men who move fast, lead strong, and never follow the crowd, Urban Wolf is made to stand out, day or night.
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$62.70 - $103.66
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$80.06 - $136.03
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$67.93
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$49.13 - $90.72
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$60.24 - $111.52
Modern Men’s Fashion
Men’s fashion today is about confidence, comfort, and individuality. Clean cuts, bold details, and versatile styles designed for everyday life and urban living.
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$127.57
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$135.39
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$21.44 - $57.82
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$42.23
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$173.56
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$121.15
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$133.68
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$172.52
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$123.08
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$122.74
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$149.01
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$49.13 - $90.72
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$253.17
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$125.04
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$149.82
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$78.69
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$132.63
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$129.72
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$121.40
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$132.68
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$68.78
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$23.06
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$28.70
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$135.51 - $165.64
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$182.28 - $203.97
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$30.09
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$46.63
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$126.59
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$137.11
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$226.58
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$378.41
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$122.74
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$160.04
IRON PULSE
A modern men’s jacket built for the streets. Bold and rugged, Street Alpha delivers sharp urban style with everyday comfort—made for leaders who move fast and never blend in.
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$30.75
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$25.78
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$25.78
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$25.78
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$26.05
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$27.15
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Cozy & Chic: Women’s Hoodies
Stay stylish and comfortable with our latest women’s hoodies. Perfect for layering, lounging, or stepping out, each piece combines soft fabrics with modern designs to elevate your everyday look.
WHERE STYLE MEETS STRENGTH
Men’s fashion is about more than clothing, it’s about presence. Strong fits, modern details, and effortless style for men who lea
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$114.94
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$35.99
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$38.66
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$29.57
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$19.97
Stay ahead of the trends with Urban Aura’s fashion insights. Our blog brings you the latest style tips, seasonal trends, and must-have wardrobe essentials curated for the modern fashionista. Explore our posts and get inspired to elevate your personal style!
⭐⭐⭐⭐⭐
Everyday Luxe Buttoned Knit Top
Effortlessly stylish and endlessly versatile, this women’s knit top is designed for everyday comfort with a polished finish. Featuring a flattering slim fit, soft breathable fabric, and elegant button detailing, it pairs perfectly with jeans, skirts, or tailored pants, ideal for work, casual outings, or weekend wear.
LACE LETTER ELEGANCE DRESS
A fashionable and sexy short-sleeve dress featuring delicate lace embroidery and stylish letter detailing. Designed to flatter your silhouette while adding a touch of modern charm, perfect for day outings or evening looks.
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$47.80
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$60.34
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$65.09
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$27.98
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$45.08
PLAY READY KIDS SHOES
Made for running, jumping, and exploring, these children’s shoes offer all-day comfort, flexible movement, and a secure fit for active kids.
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$32.51 - $36.78
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$37.76
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$25.98 - $31.50
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$19.47 - $24.02
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$21.40 - $25.11
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$22.76 - $25.47
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$51.22
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$61.78
URBAN EDGE STAINLESS WATCH
A stylish men’s square watch crafted from durable stainless steel. Sleek, modern, and built for everyday wear, perfect for men who value precision, style, and confidence.
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$61.89
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$187.20 - $213.32
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$68.81
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$67.36
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$87.76
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$170.22
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$195.54
GLOW & REVIVE SKINCARE
Nourish your skin with gentle, effective formulas designed to hydrate, protect, and revitalize. Perfect for everyday care that keeps your skin healthy, radiant, and refreshed.
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$13.29
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$51.42 - $65.67
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$18.03
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$18.39
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$9.67
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$77.32 - $134.48
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$26.30
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$8.93 - $10.24
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$94.19
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$60.17
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$7.31 - $21.88
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$67.72 - $270.95
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$28.49
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$15.02
-
$10.89
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$19.44
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$32.71 - $40.51
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$98.81
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$61.00 - $1,009.99
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$21.27 - $28.76
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$16.56
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$30.66
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$30.47
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$29.60
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$15.02 - $19.98
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$21.86 - $29.46
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$27.62 - $48.11
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$12.73 - $18.44
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$20.91
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$16.70
